Top DIY and Indian Craft Influencers on Instagram to Follow in 2025

India's rich tradition of handicrafts and modern DIY trends come alive through talented influencers on Instagram. These creators inspire millions with their innovative ideas, artistic flair, and commitment to preserving cultural heritage. Whether you're looking for home decor tips, upcycling hacks, or intricate handmade crafts, these Indian craft influencers are a must-follow in 2025. Here’s a curated list by LetsInfluence, the premier influencer marketing platform, connecting brands with the best creators in India.

1. Aditi Daga

Known for her passion for Indian crafts, Aditi specializes in block printing and fabric painting. Her Instagram is a treasure trove of tutorials and vibrant designs that combine traditional techniques with a modern twist.

2. Rajiv Nair (The Rustic Artisan)

Rajiv’s account celebrates the charm of rustic DIY projects, including wooden carvings, pottery, and eco-friendly crafts. His emphasis on sustainability resonates with eco-conscious audiences.

3. Nisha Malik (Crafty Soul)

From quilling to resin art, Nisha showcases an array of craft forms that captivate her followers. Her detailed reels simplify intricate DIY projects, making them accessible to everyone.

4. Shivani Gupta (Handmade Bliss)

Shivani’s work focuses on traditional Indian embroidery and beadwork. She offers workshops for beginners and shares step-by-step guides to creating elegant handmade accessories.

5. Arun Verma (Craftology)

Arun is a master of upcycling, turning discarded items into stunning home decor pieces. His content is ideal for those seeking eco-friendly DIY inspiration.

6. Meera and Ananya (Craft Duo Diaries)

This mother-daughter duo brings fun and creativity to the table with their unique approach to Indian crafts. Their collaborative DIY projects, from rangoli to paper mache, inspire families to craft together.

7. Sneha Patil (Boho Bazaar)

Sneha’s account blends DIY decor with a bohemian vibe. From macrame wall hangings to dreamcatchers, her work embodies free-spirited artistry.

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Why Follow These Influencers?

These creators not only preserve India’s rich craft heritage but also integrate modern aesthetics, making their work globally appealing. Following them will fill your feed with creativity and provide actionable ideas to try at home.

At LetsInfluence, we specialize in connecting brands with niche influencers like these to drive targeted campaigns. If your brand aligns with the DIY or craft niche, these influencers could be your gateway to impactful marketing in 2025.

Explore more with LetsInfluence—where creativity meets collaboration!