What are the 3 Rs of influencer marketing

The 3 R's of influencer marketing typically refer to :

1- Reach : This refers to the total audience size that an influencer can potentially reach through their social media channels, blog, or other platforms. It's essentially the number of followers or subscribers an influencer has.

2- Relevance : This indicates how closely aligned the influencer's content and audience are with the brand or product being promoted. The content shared by the influencer should resonate with their audience and fit naturally within their usual content themes.

3- Resonance : This refers to the level of engagement and connection that the influencer's content generates with their audience. High resonance means that the audience is actively 

engaging with the content, liking, commenting, sharing, and potentially taking action based on the influencer's recommendations.