What are the 4 P's of social media marketing?
The 4 P's of social media marketing are:
1- Product : This refers to what you are offering or promoting on social media. It could be a physical product, a service, or even content.
2- Price : In the context of social media marketing, "price" doesn't necessarily mean monetary cost. It includes the value exchange that happens between you and your audience. This could be their time, attention, or engagement.
3- Place : Place refers to the platforms and channels you use for your social media marketing efforts. This involves choosing the right social media platforms where your target audience is most active.
4- Promotion : Promotion encompasses all the activities you undertake to spread the word about your product or service on social media. It includes creating content, running ads, engaging with your audience, and leveraging various strategies to increase visibility and reach.