What is selling era?
What is selling era?
The selling era refers to a period in marketing history, roughly between the 1920s and 1950s, where the focus was on aggressively selling products to meet high production outputs.
Here are some key characteristics of the selling era :
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. Mass production : Companies were churning out large quantities of goods due to advancements in manufacturing.
. Focus on sales : The primary goal was to convince customers to buy these readily available products.
. Persuasive techniques : Salespeople relied on promotional tactics and persuasive communication to close deals.
. Limited consumer choice : There were fewer options available to consumers compared to today's market.
The selling era paved the way for the marketing era, where companies shifted their focus to understanding customer needs and building brand loyalty.