What is the 3 3 3 rule in marketing?

What is the 3 3 3 rule in marketing?

The "3-3-3 rule" in marketing is a guideline used to structure email marketing campaigns. It suggests sending an email with three key components :

1- Three Seconds : The email should capture the recipient's attention within the first three seconds of opening it. This could be through an engaging subject line, a visually appealing design, or compelling content.

2- Three Minutes : The content of the email should be concise and to the point, delivering the message or call to action within three minutes of reading time. People often skim through emails, so it's important to make the main points easily digestible.

3- Three Clicks : The recipient should be able to take the desired action within three clicks of opening the email. Whether it's making a purchase, signing up for a newsletter, or accessing more information, the process should be streamlined and effortless.

Following the 3-3-3 rule helps ensure that email marketing campaigns are effective in capturing attention, delivering the message, and prompting action from recipients.