What is the oldest form of marketing?
What is the oldest form of marketing?
There are two strong contenders for the oldest form of marketing, depending on how you define it:
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. Word-of-mouth promotion : This is likely the most ancient form, dating back to the very beginnings of trade. People would recommend products and services to their friends and neighbors, spreading the word about good quality or value.
. Early advertising : Evidence for this can be found in very old civilizations. For instance, there are examples of Egyptian sales messages and wall posters on papyrus from thousands of years ago. In Mesopotamia, there's even archaeological evidence of product branding dating back to 1500 BCE.
So, while word-of-mouth promotion is likely even older, these early advertising efforts show that people were figuring out ways to promote their goods very early on as well.