Who is the father of marketing?

Who is the father of marketing?

The "father of modern marketing" is widely considered to be Philip Kotler. He's an American marketing author, consultant, and professor emeritus. His contributions include:

. Teaching at the Kellogg School of Management at Northwestern University for over 50 years

. Authoring the best-selling marketing textbook, Marketing Management

. Being a leading marketing thinker and consultant

. Even though marketing has a long history, Kotler's work is seen as foundational to how marketing is practiced today.