Who started marketing?

Who started marketing?

Marketing, in various forms, has been practiced for centuries, but its modern form began to emerge during the Industrial Revolution in the 18th and 19th centuries. During this time, mass production and distribution became more prevalent, leading to the need for more systematic approaches to selling goods.

While it's difficult to attribute the start of marketing to a single individual, some key figures and developments played significant roles in its evolution:

1- Wanamaker : John Wanamaker, an American merchant, is often credited with pioneering modern advertising techniques. He established the first department store in Philadelphia in the 19th century and is known for his innovative advertising strategies.

2- Ford : Henry Ford revolutionized marketing with the introduction of mass production techniques in the automotive industry. His development of the assembly line allowed for the production of affordable automobiles for the mass market.

3- Coca-Cola : The Coca-Cola Company played a significant role in shaping modern marketing practices through its iconic branding, advertising campaigns, and distribution strategies.

4- Procter & Gamble : P&G is often cited for its contributions to modern marketing, particularly in the areas of brand management, market research, and advertising.

5- Harvard Business School : The establishment of marketing as an academic discipline is often credited to the work of Harvard Business School and its early marketing scholars.

These are just a few examples, but the development of marketing as a systematic business practice involved the contributions of many individuals and organizations over time.