Why is it called marketing?
Why is it called marketing?
The word "marketing" comes from the Latin word "mercatus," which means "marketplace" or "merchant." This makes sense because the original idea of marketing was simply the activities that happened around buying and selling goods in a market.
Over time, the concept of marketing has evolved. Today, it refers to all the things a business does to promote and sell its products or services. This includes things like advertising, public relations, social media, and even product design. So, while the word "marketing" still reflects its origins in the marketplace, it now encompasses a much broader range of activities.