Brown first created the short version for the commercial, then extended and amended it into a full song during a recording session in February 2007, which was paid for by the gum company. In the wake of [artist id="1961441"]Chris Brown's [/artist] arrest on Sunday for making criminal threats, the Wm. Production Company: Laundry! Yesterday the Wall St. Journal reported that Chris Brown's hit song "Forever" is actually an intentional (though until now subliminal) advertisement for Wrigley's Doublemint gum. "We believe Mr. Brown should be afforded the same due process as … Brown featured in commercials for Doublemint gum until his arrest stemming from the February 8th incident, with Wrigley saying they were simply suspending the ads pending the verdict of the criminal trial. Want more Rolling Stone? Brown and Wrigley entered into a high-profile partnership last summer, which saw the singer rework his hit song "Forever" into a jingle for Doublemint gum. Your Favorite Chris Brown Song is a Gum Ad, Chris Brown Issues Video Apology for Rihanna Assault, Chris Brown Avoids Jail Time With Rihanna Assault Plea Deal. As some of you may have noticed, it’s a bit of a slow news day today lol. "Forever" is an extended version of a new Doublemint jingle written by Mr. Brown and scheduled to begin airing next month in 30-second spots for Wrigley's green-packaged chewing gum. Chris Brown - Doublemint Gum Commercial Song Lyrics Chris Brown. That said, check out Chris Brown’s new commercial for Wrigleys Doublemint (above). X. GoldenHarry Styles; positionsAriana Grande; Deen AssalamSabyan Gambus; Beautiful In WhiteWestlife; In My FeelingsDrake; High Rated GabruGuru Randhawa; MercyBrett Young; Artist Exclusive : Chris Brown's Heart Break On A Full Moon Tour . Wrigley has decided to sever their ties with Brown at a curious time: Brown apologized in a video to Rihanna and his fans after pleading guilty to assault, plus “Forever” has exploded back onto the singles chart thanks to a viral JK Wedding Dance video. R&B singer Chris Brown performed a modified version of "Forever" in a 2008 commercial for Doublemint, which introduced a thinner Plen-T-Pack package. Chris Brown in a new TV commercial for Wrigley's Doublemint gum featuring the new jingle based on Forever. As Rock Daily wrote in June 2008, Brown’s hit “Forever” doubled both as a hit single and the new theme jingle for Doublemint gum, with Brown admitting the song spawned out of a 30-minute writing session while crafting the gum’s jingle. The Wrigley Company has finally ended its commercial deal with Chris Brown, nearly six months after Brown’s altercation with Rihanna forced the gum makers to suspend Brown as a pitchmen, Reuters reports. more info on Commercial below.\ri luv the commercial he looks\rextra HOT!!! \"Double your pleasure/double your fun,\" the R\u0026B singer croons in the chorus.\r\rWhat listeners don't know, and what Wm. 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Wrigley Jr. Co. planned to reveal today, is that the song is a commercial.\rAdvertisement\r\r\"Forever\" is an extended version of a new Doublemint jingle written by Brown and scheduled to begin airing next month in 30-second spots for Wrigley's green-packaged chewing gum.\r\rBrown is one of a trio of pop stars enlisted by ad agency Translation Advertising, a unit of Interpublic Group of Cos., to update the images of three of Wrigley's best-known brands.\r\rThe campaign includes spots featuring R\u0026B singer Ne-Yo doing his own take on Big Red's \"kiss a little longer\" jingle.\r\rAnd Dancing With the Stars regular-turned-country-singer Julianne Hough recorded a twangy version of Juicy Fruit's \"The taste is gonna move ya.\"\r\rBut Brown's \"Forever\" is the most ambitious part of the campaign. Your Favorite Chris Brown Song is a Gum Ad • Chris Brown Issues Video Apology for Rihanna Assault • Chris Brown Avoids Jail Time With Rihanna Assault Plea Deal. References "Forever" is actually an extended version of a commercial jingle for Doublemint gum, commissioned by an advertising company working for Wrigley. The commercial features Chris… That said, check out Chris Brown’s new commercial for Wrigleys Doublemint (above). As Rock Daily reported earlier this week, though his official sentencing was delayed until later this month, Brown will likely be sentenced to five years probation and 180 days of community service. Just last week, Brown performed at the Virginia Beach, Virginia stop of Lil Wayne’s America’s Most Wanted tour, taking the stage for the first time since the February 8th altercation. Wrigley Jr. Company — makers of Doublemint chewing gum … We want to hear from you! Print Lyrics Popular Right Now. Brown was commissioned to pen the gum’s new jingle, which the R&B star says he wrote in about 30 minutes. http://www.laundrymat.tv Agency: Translation Marketing http://www.translationmarketing.com/ director: Laundry! © Copyright 2020 Rolling Stone, LLC, a subsidiary of Penske Business Media, LLC. A Doublemint commercial features Brown singing about the gum to the tune of his hit song "Forever." Send us a tip using our anonymous form. Sign up for our newsletter. 4 on Billboard magazine's Hot 100 chart last week.\r\rAll three new Wrigley jingles are scheduled to be unveiled at a news conference today in New York, with each of them to be performed by the artist involved.\r\rThe campaign illustrates a deepening of the ties between pop music and advertising. Since then, the Wrigley Company has run various commercials with some of the new twins, as well as Natalie and Nicole from the 2005 campaign. Wrigley Suspends Chris Brown Ad Campaign February 9, 2009 / 4:37 PM / CBS/AP Wrigley says it's suspending ad campaigns featuring Chris Brown as its spokesman for Doublemint gum. lol enjoy\r\r\r\r\r\rHit song 'Forever' unmasked as jingle for gum\r\rSharp-eared pop-music fans may have noticed a brief reference to an old chewing-gum jingle buried in \"Forever,\" Chris Brown's top-10 hit. It … Shamed R&B star Chris Brown has lost his endorsement deal with chewing gum brand Wrigley. The commercial features Chris’ current hit ‘Forever’ (which I still maintain is … However, with “Forever” back in the spotlight, perhaps Wrigley’s is concerned people are once again associating the candy company with the beleaguered singer — the song does feature the Doublemint catch phrase “Double Your Pleasure, Double Your Fun” — perhaps leading to the termination of Brown’s contract. Brown pleaded guilty in exchange for no jail time on June 22nd. Brown was commissioned to write and sing the pop song and a new version of the Doublemint jingle, introduced in 1960.\r\rFirst, Brown updated the jingle and recorded it with hip-hop producer Polow Da Don. Brown featured in commercials for Doublemint gum until his arrest stemming from the February 8th incident, with Wrigley saying they were simply suspending the ads pending the verdict of … Then, during the same Los Angeles recording sessions in February, paid for by Wrigley, Brown added new lyrics and made a 4½-minute rendition of the tune, titled \"Forever.\"\r\rIn April, Brown's record label, Jive, released the song to radio stations and digital download services as a single.\r\rAfter the song became a hit, Jive added it to Brown's 2007 album, Exclusive, and re-released the album in June.\r\r\"Forever\" reached No. . He then recorded the jingle and the … Chris Brown. The Kiss Kiss hitmaker signed on to promote the firm's Doublemint …