As Seth Godin puts it, “People do not buy goods and services. They buy relations, stories, and magic.” this is true in every sense. Well, it is simple. You follow an influencer, and if he/she endorses a brand or a product as a must-have, you instantly develop an interest in that. You trust them more than creatively designed advertisements.
If you’re hunting out for an exciting way to grasp the attention of your target audience, you should look no further than someone who already has their ear. Basically, what your brand requires is an influencer with a strong image and a massive fanbase in a particular niche. He/she can drive awareness among the audience quickly. But it is paramount to decide and select the right kind of influencer given the type of your brand/product and the target audience you are looking for.
So here are a few things you need to keep in mind when launching an influencer marketing campaign and make it successful:
1.Draft the goals of your campaign:
Well, the most important thing is to determine and jot down the goals you are planning to achieve through the campaign. It will help you to make the decisions strategically and find out the best alternatives available. Tell the influencers what you wish to convey to your target audience before they create content.
2. Pick a Type of Influencer Marketing Campaign
Once you have set the goals, the next important task is to choose the right type of influencer marketing campaign for your brand. There are three types of relationship which triggers influencer marketing campaigns, i.e., inspire, hire, or a mixture of both. Either you can encourage influencers to share or endorse your content, or you can pay them to promote your brand. Or you can operate with them using a little bit of both types.
3. Identify your target audience.
Knowing your target market or target audience is the next crucial step. If you don’t select the right kind of influencer, then the entire influencer marketing campaign could fail. Nobody wants this. So, it is better to outline the details of what type of audience you want to show your product to. If the influencer has that kind of following, then you are all set to go. Also, once you identify the right audience, it will be simpler to trace the top people they follow and the websites they use.
4. Find out the Best Influencer
after outlining the target audience, you have to hunt for the best-suited influencers. The influencer should have a good reputation and should be the one who can be trusted by the audience. So, it is of prime importance to do research about him thoroughly. Go through all their social media profiles, check their background, active following, and most importantly, the engagement they receive on their content. Don’t make your decision based on the number of followers of the influencers. It is irrational. Cross-check for the fake followers. Try to look for Micro-influencers who have a niche audience, primarily engaged with a more personal connection and accord.
5. Review and Optimize content before it is Published
Before the content goes up on their page on social media, make sure to audit it. Suggest changes if necessary. Review of the Content is essential so that the right deliverables are provided to the target audience. it will also help you to keep a check on the quality of the content shared.
6. Observe the results
monitor the engagement and response on the content being created. Optimize it, if necessary. Regular monitoring of the results will help you in selecting the best options in the future. Find out which posts are performing better than others and then make further decisions.
No matter what, people trust word of mouth from someone known more than other advertisements. Influencer marketing is undoubtedly a buzz these days, so make sure you use it effectively and to the best advantage for your brand.