The social media behemoth Facebook launched its short video feature Reels yesterday in India. Aside from India, Facebook is testing the product in 3 other countries including Brazil, France, and Germany. Instagram Reels taps into the appetite of Indian users and content creators for short videos. The introduction of Reels in India has marked the entry of the top brass in this growing online space for short video content. Post the ban on Tiktok several similar apps such as Roposo, Likee, Mitron, and Chingari saw a staggering increase in their user base.
What is Instagram Reels
Instagram Reels isn’t a standalone application like TikTok rather integrated as a feature in the updated version of the Instagram application. By doing so Instagram has pushed the short video obsessed creator community to come onboard and upscaled its customer acquisition.
The Reels feature allows users to create and share short 15 second videos on the Instagram app itself using a mix of filters, effects, sounds and acts. Apparently, with an interface resembling TikTok Reels intends to capitalize on the Indian demographic willing to unleash their creative potential through short videos. Instagram has not revealed anything on how Reels can be optimized to open monetization avenues.
Reels expands the scope of Instagram and challenges its users to adapt to its story-boarded entertainment version. However, it has been rolled out in an experimental phase in India and the Reels add-on will not be immediately available to every Instagram user. Reels had already roped in famous TikTokers, Influencers and Celebrities to populate content, with the hashtag #FeelKaroReelKaro #FeelitReelIt doing the rounds on Instagram even before its launch. Users can explore the feed page and check out the Reels posted by some of the most followed accounts on TikTok such as the likes of Ammy Virk, Arjun Kanungo, Gippy Grewal, Komal Pandey, Ankush Bahuguna, Radhika Bangia, and Indrani Biswas.
Also Read:- Evolution Of Influencer Marketing In India
How to Post Instagram Reels
The Reels feature can be found on the Stories Mode tray right next to Create and Live on the Instagram section. Clicking on Reels will open the camera and users can start recording content. The interface is similar to most short video platforms giving you a plethora of options to unleash your creativity in a 15-second video.
- Go to the Instagram camera icon on the top left and select Reels.
- Aside from a library of music, Reels provide a range of editing features, effects, filters and music tracks to compose your 15-second short video. Tap on the left option tray and choose audio snippets, AR effects, video speed and time.
- You can also record the video in your original voice.Once your Reel is recorded, you can choose the target audience. Instagram has currently dedicated the Explore section of the feed to Reels. However, your profile will have a separate Reel section similar to the IGTV section to exhibit your recordings. Videos can be shared on their personal feed as well as the Explore page.
- Add effects, play with the speed and time purposefully to customize your Reel. Speed up or slow down, add effects and filters to make it more interesting.
Instagram has collaborated with major music labels including T-Series, Zee MusicCompany, and Yash Raj Films to enrich user experience when making a Reel.
According to Facebook India Vice President and Managing Director Ajit Mohan, one-third of Instagram posts in India are videos, and 45% of it spans a time duration of 15 seconds or less. He further added that Reels is the “future of entertainment,” and has been rolled out with the motive of extending a helping hand to Indian creators particularly those haven’t acquired a tight-knit follower base on the platform.
TikTok was a level playing field which offered a platform to everyone to showcase their skills and performances. The reason behind its explosive growth being its users; it catered to all classes and even the masses. With Instagram Reels in its experimental stage, we are left with a few questions to seek answers for- How far will the polished Instagram user be able to adapt to the comic timing and silliness of the short video format? Is making a switch to Instagram Reels a solution for TikTokinfluencers and content creators? Is Instagram Reels the real replacement of TikTok? Is the short video format fitting in our Instagram profiles?
Filling the void created by the ban on the hugely popular app TikTok is a daunting task that Reels will have to face in the times to come.