YouTube was started in February 2005 and was acquired by Google in November 2006. The video sharing platform has become a giant in the industry and a go-to option for budding creators. There are many content creators who owe their celebrity status and their success to YouTube. It has become a great place for being discovered as entities looking for new talent scout the platform regularly. In fact, many content creators have made a full-fledged career as YouTubers. Today, we will count down the top 5 YouTubers in the world and look at what they do differently to achieve their current standing.
Ruben Doblas Gunderson rubs a Spanish YouTube channel where he primarily streams gameplay. He occasionally publishes video interviews and regular vlogs. He is famous for his Pikachu references and amazing beat drops. He posts videos participating in challenges, sketch comedies, answers fan question among other things.
- Number of videos: 841
- Subscriber count: over 36.9 million
- Total Views: over 8 billion
- Estimated Revenue/Video: Up to $37K
- Est. All-time Earnings: almost $30 million
Whindersson Nunes is a Brazilian YouTuber famous for being shirtless in his vlogs. He keeps his audience engaged by regularly uploading rants which are charming enough to win you over. He uploads pop parodies like Justin Bieber’s “Love Yourself” and Adele’s “Hello” which are super fun to watch.
- Number of videos: 374
- Subscriber count: over 38.3 million
- Total Views: 3.2 billion
- Estimated Revenue/Video: Up to $32K
- Est. All-time Earnings: almost $11 million
German Garmendia is a Chilean YouTuber who is known for his two YouTube channels, HolaSoyGerman and JuegaGerman. His gaming channel, JuegaGerman would have been number 6 on this list with over 35 million subscribers. HolaSoyGerman is where he uploads all his non-gaming related content. On top of that, he sells books and also performs with a band named Ancud.
- Number of videos: 137
- Subscriber count: over 40 million
- Total Views: 4.1 billion
- Estimated Revenue/Video: Up to $114K
- Est. All-time Earnings: almost $15 million
2. Dude Perfect
Dude Perfect is an extremely entertaining channel that started in 2009. It consists of a group of 5 people all of whom were former high school basketball players and alumni at Texas A&M University. The group members are Tyler Toney, Cody Jones, Garrett Hilbert and twin brothers Coby & Cory Cotton. They perform trick shots using basketball, frisbees, tennis balls, ping pong ball among other things. One of the more interesting things about their channel from a marketing standpoint is the way they integrate brands into their videos and participate in challenges.
- Number of videos: 224
- Subscriber count: over 48.9 million
- Total Views: 9.8 billion
- Estimated Revenue/Video: Up to $155K
- Est. All-time Earnings: almost $32 million
Felix Kjellberg is the reigning king of YouTubers so chances are you already know of him. With over 96 million subscribers, people were comparing his subscriber count with another content distributor channel, T-Series. There is no doubt that he is the most popular YouTuber on the face of this planet above and beyond any other. He is also quite controversial and problematic at times due to his anti-Semitic views and racial slurs. As a result, Disney broke off their partnership, YouTube cancelled one of his series and Google revoked his Preferred Premium Ad Tier Status. Yet, today he remains unscathed as his followers are loyal and appreciate the content the Swedish gamer and vlogger published on his channel.
- Number of videos: 4072
- Subscriber count: over 103 million
- Total Views: 24 billion
- Estimated Revenue/Video: Up to $22K
- Est. All-time Earnings: almost $86 million
It is interesting to note that almost all of the most subscribed channels are gaming-related channels where users live stream the games they play. Something we came across in the writing of this article is that none of the most viewed videos is gaming videos. What sets these YouTubers apart is that they diversified their content beyond live streaming their gaming sessions. All of these YouTubers spend a lot of time creating content that appeals to their audience. They remain authentic to a fault despite facing widespread criticism.Are you a content creator looking for brand sponsorship and collaborations? Sign up here!