There are about 7.7 billion people in this country and more than 4 billion of us use social media in some form or the other. The internet has control literally over everything that we do. Right from ordering food from outside, to finding our better halves online, the social media has it all. We owe it to the rapid adoption capabilities of the modern technologies that even our businesses and industries are getting affected or should I say, ‘getting benefited’ from the social media world.
‘But how?’, some of the folks may question who are of the opinion that social media is only a space for distraction and times-waste. No, it is not true. Digital marketing and social media marketing are changing the way things used to work. Right from changing consumer behaviour by creation of demand to helping brands achieving their business objectives,
social media marketing is responsible for the success of most of the emerging brands.
Influencer Marketing, a part of social media marketing is by all means, the most effective modern-day marketing technology that a brand could use to boost its growth. It tick-marks all the boxes of criteria that a brand need like access to target audience, success rates, budget and much more.
Why Is Influencer Marketing So Popular?
Influencer Marketing is a very hot topic right now and almost every new brand who wants to make its presence felt in the online community is applying this strategy.
Now, what really happens in influencer marketing is that a brand ties up with a famous personality in the online world who is also known as a social media influencer and makes content with a collaborative effort to make sure that their product or service reaches to the target audience that it wanted.
Top Social Media Platforms
The number of social media users is something that can outnumber the growth rate of India’s population. So, it is quite evident that how huge the numbers are.
Every social media platform has some sort of importance to a brand or the consumers. While some might say that Instagram is the best, others might argue that there is nothing as simple as Facebook.
Here is a list of some of the most popular social media platforms in the world that are vital for the entertainment industry and some financial benefits and business aspects too.
Founded in 2004, Facebook is one of the pioneers of the social media world. No matter what your interests are, if you are into social media, there is always some space there for Facebook. As of 2020, this social media giant founded by Mark Zuckerberg has as many as 2.45 billion active monthly users.
Now, putting those statistics in a simple way, every 2 out of 3 people who are active on social media use Facebook.
Now, there are comments made against this one regarding its low engagement rates and reach. But let me tell me you that according to a survey conducted, the top marketeers in the world believe that for strong and successful social media marketing campaign, a major part of the total budget should go the Facebook Ads. It is the safest bet out there.
The most used social media site after Facebook is none but YouTube. It is an American online video sharing platform founded by three former PayPal employees Steve Chen, Chad Hurley in 2005. In a recent press conference, YouTube CEO Susan Wojcicki revealed that the site currently has about 2 billion monthly active users, which represents a 5% rise from the numbers last year.
Now, coming to the business aspects, YouTube is really effective when it comes to social media marketing as it has some prominent content creators who are called YouTubers. They regularly post videos which get millions of views so the number on the ad is not a problem.
Also, YouTube has one of the highest success rates when it comes to Influencer Marketing. This is because the consumers resonate with their favourite YouTubers and truly believe in them. So, it is obvious that a product recommended by them would surely attract their followers.
Also Read:- Busting Myths About Influencer Marketing
Now, you must have heard some people saying, ‘Instagram is like Facebook for young people.” That is not completely true but one thing is for sure that Instagram is at the top of the game when it comes to the growth rate of the number of users.
It was founded in 2010 and has currently more than a billion active users monthly. Of course, it is now owned by Facebook. Instagram is a photo and video sharing platform which is full of eye-catching visuals and creative activity.
Since 2017, Instagram has been regarded as a gold mine for young entrepreneurs who think digital marketing is something that is essential for your business to flourish.
As a brand or marketeer, if you are targeting people under the age of 35, there is no other option as good and safe as Instagram as more that 65% of the total Instagram audience is found to be under 35.
Also, Instagram stories and posts are the best options if you want to use a Influencer Marketing strategy on a niche audience and have budget constraints.
Also Read:- Evolution Of Influencer Marketing In India
LinkedIn in a social network where you will find professionals from every industry and market. As of now, it has about 315 million active users and about 62 million users have a senior position in their respective work places.
It is the best option of course if you want to establish relations or want to have a conversation with some other professionals but it not a flashy or colourful place for sharing your vacation photos for sure.
As a marketer, LinkedIn is the place where you would connect with the people who would like to invest in your company or maybe partner with you for a joint venture.
Quora is an American social network which runs on a Question and Answer format. The users can share any query of theirs on the site and other users will write an informative answer on the same. The answers can be opinion based or factual and the best part is that there is no word limit on the answers.
Quora has over 300 million active users and is therefore a great option for marketers as it is a social network with the highest percentage of genuine and authentic users.
The Most Popular Social Media Platform In 2020
Now that we are done with the list of some of the most popular social media platforms currently, now it is time for the top social media site that will surely top the charts in the year 2020.
Yes, this Chinese social networking service tops our charts. Previously known as Musical.ly, Tiktok is a place where you can create and share short videos showcasing literally any talent you have.
Its growth rate is such that it surpasses even giants like Facebook and Instagram. As of now, TikTok has surpassed 1.5 billion downloads. Such popularity in such a short time is even making people in Silicon Valley nervous.
Now, let us talk about some demographics of the site. More than 80% of the active users of TikTok are under the age of 30. So, if your brand is targeting a relatively young audience, you might want to stick to Tiktok as a platform for Influencer Marketing.
Also, Tiktok has some amazing ad running facilities like, in-built feed ads, hashtag challenges and Brand Takeover Ads which have really high success rates.
Also, Tiktok like any other social media platform has its own influencers who are making it big in the entertainment industry. So, Tiktok influencer marketing can be a great option to reach out to a young and socially active audience as a brand.
With the increase in the technological advancements and the number of smartphone users day by day, the social media is only expected to grow.
Many brands have finally understood its vitality and have made it a point to form a strong and popular online influence. The reason being that a large part of the potential consumers globally consists of millennials.
So, this was our take on the biggest social media platforms out there currently and business aspects and opportunities.
Have you got anything to add that you think might help out a few of us? Do not miss on commenting down below.