Influencer Marketing is taking the digital marketing world by storm. It is the hottest topic and the most talked about by the social media marketers around the globe. There are various ways to go about Micro-Influencer Marketing and there are various platforms that can be used by brands to market their products.
Social media apps like Facebook, Instagram, and Tiktok are the most preferred options of the brands. This is because of their reach, engagement level, and conversion rates. Currently, brands and marketers are getting attracted in huge numbers to Tiktok Influencer Marketing. More specifically, they are targeting micro-influencers on Tiktok to get things done for them.
So, if you are someone who is trying to promote their brand or a particular product or service through Tiktok Micro-Influencer Marketing but have no or very little clue about the same, do not worry, we are here to make you an expert.
What Is Micro-Influencer Marketing
To start with, let us first understand that who exactly are micro-influencers. A micro-influencer is someone who has a social media follower-base of about 1000 to 100,000 followers. They focus on a particular niche or industry like health, food or fashion and are considered as their chosen topic specialist.
Now, Micro-Influencer marketing is a new age digital marketing trend in which a brand collaborates with Micro-influencers on their preferred social media platform in order to market themselves to a focused audience.
Although there are various forms and methods of digital marketing but brands particularly prefer influencer marketing because by this method, they can utilize the popularity of the influencer to create brand awareness or to boost sales.
Why Is Micro-Influencer Marketing Preferred By Brands?
Micro-Influencer Marketing is getting immensely popular and many brands, both big and small, are using it to promote themselves and their products. But its popularity is only increasing because this type of social media marketing is highly result-oriented and is beneficial for achieving both short-term and long-term objectives.
Let us have a look at some of the major reasons for the increasing popularity of Macro-Influencer Marketing:
Targeted Audience: This is probably the most important reason for all the others mentioned below. The targeted audience is a set of people with similar interests to which a brand wishes to market itself. Micro-influencers are way more useful for the brands in case of niche-based marketing in comparison to Macro-influencers or certain social media celebrities.
To give you an example, Bombay Shaving Company, a men’s grooming brand recently used social media marketing to promote its newly launched shaving kit. The brand took help from various micro-influencers rather than one big celebrity. This is because the celebrity could have been able to reach to a large number of people but it might be possible that a major portion of them was not interested in the product.
Engagement Rates: Various studies and statistical reports prove that micro-influencers have much higher engagement rates on their posts than influencers with millions of followers. The trend was such that with the increase in the number of followers, the number of comments and likes from the followers went on decreasing.
This makes micro-influencer marketing more beneficial as it has higher conversion rates and achieves certain objectives of the brand so as to engage with a greater number of people.
Affordability: It is absolutely an obvious fact that micro-influencer marketing is way cheaper than marketing with celebrities. We all know that collaboration with big celebrities can cost a fortune to the brands. The cost is sometimes so big that even working with some 100 micro-influencers will seem like a cheaper option.
Also, to maximize reach, brands can often work with various micro-influencers at the same time.
In addition to that, brands can cut their costs by collaborating with micro-influencers as some of them may be paid in the form of free products, gift vouchers or discount coupons. This is never the case with the celebrities who always opt for monetary compensation.
Authenticity: Micro-influencers are people who are ordinary people who have increased their organic reach in a fairly long period of time. They are people who passionately post their original quality content and reply to the comments from their followers.
It also develops a sense of trust in the audience as it is easier to believe a certain micro-influencer promoting a certain product than a big celebrity. This is because of the reason that it is human psychology that we will be more convinced to buy a particular product or even think of buying it if a person who is more relatable to us and has a similar lifestyle convinces us to buy it.
Authenticity and genuineness also promote high engagement and conversion rates which favour micro-influencer marketing.
Tiktok Micro-Influencer Marketing
Tiktok is a Chinese video-format social media platform which has over 900 million of active users. It can be used to create and short videos of any talent you would like to showcase. It could be lip-syncing, dubbing videos, dance and much more.
It is one of the most downloaded apps on the internet and its growth rate is even higher than the established social media powerhouses like Facebook, Instagram, and Snapchat.
The demographics of the app prove that over 40% of the total audience comes from India. Moreover, the age group that is most popular on Tiktok is 16-25. So, brands which aim to promote themselves to the Generation Zen folks, Tiktok is undoubtedly the most recommended option.
Also Read:- Evolution Of Influencer Marketing In India
How To Make A Perfect Micro-Influencer Marketing Campaign On Tiktok?
Now that you know all the advantages that Tiktok Influencer marketing has; the question arises about how you should formulate a perfect marketing campaign for yourself which helps you achieve all your objectives. Well, do not worry as we have the answer for you.
Here is a step by step guide on Tiktok Micro-Influencer Marketing:
The first step you should take in any marketing campaign is to set objectives about what you want to achieve through it. Some brands market themselves so as to boost their sales while some do it in order to create brand awareness. Social Media Marketing is also done for thanking the loyal customers in the form of giveaways or contests.
It depends on you to determine and set your objectives and work accordingly.
Formulate a Budget
The scale of your marketing campaign highly depends on how much money you want to invest in it. Set a budget beforehand to prevent any possible financial mishaps. Decide the per post price that you are willing to pay the influencer for promoting your brand.
This way you will be prepared to accommodate finances in the different areas and sectors which need to be taken care of.
Partner with the Potential Micro-Influencers
Research the platform thoroughly and find a set of micro-influencers you would like to work with. See if the influencer is posting content which somehow relatable to your product so that the collaboration looks genuine to the audience.
Then, reach out to them and clearly mention all your requirements regarding the deal. Also, see if the influencer fits in your decided budget.
Form a Content Strategy
The next step is to discuss the content that needs to be put up for the audience to see. It should be of top-notch quality and should look authentic to the audience.
Also, creators should be allowed to express their ideas and their inputs should be taken very seriously as no know their audience better than them.
Measure The After Effects
One advantage of Social media marketing is that it is best for both short term and long-term goals. Measure the clicks or the visits on the particular page or check the engagement level of the posts.
Now is a great time to start with Influencer Marketing because both Tiktok and social media marketing are at the top of their game right now.
As you have gone through this complete guide on Tiktok Influencer Marketing, you surely know that forming a good marketing campaign is not so simple but definitely not rocket science.
So, waiting too long might not be very beneficial for you. Make an Influencer Marketing Campaign for your brand right away and if you come up with some more interesting thoughts on the same, feel free to share them with us.