There has been a drastic rise in the sheer volume of video content uploaded on social media sites like YouTube, Instagram, and Facebook over the past few years. The boost in numbers is especially significant on YouTube, which is a video-oriented social media site that is very popular with people from all age groups.
Such video uploading platforms are also in focus due to their influence on the audience. If a picture is worth a thousand words, a video is worth a million!
Going by this motto, influencer marketing has really picked up pace in this segment with new innovations coming in every now and then.
A plethora of videos uploaded daily on platforms like YouTube put up the challenge of standing out from the crowd. In order to make engaging quality content, one needs to excel in the video production and editing department.
While having an expensive, high-quality camera will assist in making your work look more professional, it is the editing of that high-quality footage that will deliver results.
Editing videos is an art, and video editors are your tools as well as your canvas.
Here are some of the best available editing software on the planet that set the bar for video editing:
Adobe Premiere Pro CC
A professional grade video editing app, the Adobe Premiere Pro CC is the standard benchmark when it comes to quality video editing. It is one of the most popular and widely appreciated video editing software in the market for Windows OS and is used in TV and movie production.
It can handle an inexhaustible quantity of video tracks, which can be imported from pretty much any source, ranging from files, tapes, cameras to even VR!
The Adobe Premiere Pro CC has great adaptability and offers a user-friendly experience for novices and experts alike.
Final Cut Pro X
If the Adobe Premiere Pro is the industry standard for video editing when working on Windows, the Final Cut Pro X from Apple’s stables is its equivalent for Mac OS users.
The Final Cut Pro X comes packed with a plethora of efficient features to complement its higher price tag. The software is pretty straightforward to use and has an intuitive app and program. For people already in the Apple ecosystem, Final Cut Pro X offers a buttery smooth and seamless coordination of files from one device to another.
The younger sibling to Apple’s Final Cut Pro X does not come equipped with as many bells and whistles but is a very capable software in itself. iMovie is a free video editing software that comes installed in all Mac OS computers today.
This classic video editor has enough features out of the box to help you get some really polished results and you’ll be surprised how much value it packs in as a freebie!
Why limit your video editing to PCs and laptops when you can make it mobile by using an app on your smartphone?
KineMaster exceeds all expectations you would have from a partially free application for video editing. Available for download on Android devices as well as iPhones and iPads, this video editor makes your video editing as mobile as it can get.
KineMaster is a compact app that packs in quite a lot in its small yet efficient package. The features offered are more than enough for beginners and can even be used by professionals. The best part? It’s free!
But your device needs to have some hardware power to utilize the full potential of this app and a lag free experience.
Video editing apps are a great tool to get going on a creative journey to influence your peers and society. Get in touch and we’ll help you get it right!