What is Influencer Marketing?
Influencer marketing is a form of marketing revolving around individuals (influencers) having a great impact on the decisions/opinions (influence) of their community of followers on any platform, rather than targeting a general audience.
These people don’t necessarily have a large social media following, it means that they have the ability to influence the way people think and feel about a product. The number of followers, though important, is not the only consideration. The quality of engagement is a far superior factor when considering adding influencer marketing to your mix.
A great example of influencer marketing is Chrissy Teigen and Pampers. If you follow Chrissy on social media, you’ll see a lot of posts about Pampers Pure. She posts about actually using them for her children and how much she loves them, which influences her followers to buy them for their own children.
Why Should I Use Influencer Marketing?
Better Trust and Credibility
Nowadays, people find native ads on a platform to be intrusive. The number of people who have installed ad blockers on their browsers has increased. This results in the following two observations:
- A large number of people are not even seeing your ads in the first place.
- These ads are less engaging, people may not even believe them.
Nothing beats word of mouth, that’s the truth. People are following other people on social media, engaging with them, believing in what they say, getting influenced by them.
Utilizing influencer marketing allows you to get your product and message in front of an audience coming from a trustworthy source.
Broader Content and Greater Reach
Influencer marketing gives you the opportunity to put your product in front of the audience in an authentic and organic way. People see your content naturally rather than through a forced ad.
Native ad platforms have a restriction in terms of the format in which you can display your product. Promoting through influencers provides a more creative way to showcase your product to an audience willing to engage.
More Sales Leads
As mentioned before, people trust these influencers they follow. They are more likely to buy your product or service when they hear its praise from a person they admire. As a result, you will see an increase in the number of high-quality leads in your pipeline.
Higher Quality Demand Generation
When you utilize influencer marketing then those who come to your site through them already have a positive view of your company.
There are thousands of influencers out there, each with their rapidly growing fan following. By partnering with these influencers, not limiting yourself to those within the industry, you now have the chance to reach previously untapped audiences, beyond demographics. The opportunities are endless, the potential is infinite and the benefit is unlimited.
When it comes to influencer marketing, the time is now, the growth is forever. Let us know your thoughts in the comments below!
Until next time!