The contemporary world is all about digitalization. In this rapidly changing world, we have witnessed that people with a certain set of skills have started gaining recognition. Such people, also known as influencers are the ones who portray their skills on different platforms.
These platforms are generally the ones that have a high user base like Instagram, YouTube, Facebook, etc. The journey of being an influencer is not easy. However, once the influencers have gained enough recognition, they could use their reach in different ways.
If you’re an influencer who has gained enough popularity on social media, today’s blog is for you. In this blog, we are going to introduce to you the concept of Influencer Marketing. Influencer marketing is a recent form of digital marketing that has started gaining popularity among influencers as well as brands.
Influencers who are experts in their niches collaborate with different brands to promote such products using their social media platforms. This sort of marketing is known as Influencer marketing.
Therefore, Influencer marketing can be a great channel for both influencers as well as brands. The influencers that have a huge fan following can use their reach to promote brands and earn revenue. While brands can collaborate with such influencers to promote their products cost-effectively.
How Can Influencers Help Your Business
If you are someone who’s looking for a marketing avenue, you must be wondering how influencers can help your business. Well, let us look at some reasons because of which influencer marketing could be a good choice for your brand.
- Accurate target audience: One of the main setbacks of traditional marketing techniques is the accuracy of the target audience. Even if you opt for a digital marketing platform, it can sometimes be difficult to reach the right audience.
However, promoting your brand through an influencer allows you to use their followers as your target audience. You can use relevant hashtags to increase the reach.
If your post is liked by the followers of a particular influencer, the algorithm promotes your content. Thus, your post is visible to even those who do not follow the influencer but follow similar content.
For instance, your post is about apparel, and people like it. So, your post gets visible to even those who do not follow the influencer’s page but follow content related to apparels
- Cost-effective method: Traditional marketing techniques such as newspaper advertising, television ads, etc. incur huge costs. It is because there are multiple steps involved and each of them adds to your cost.
On the other hand, influencer marketing only requires you to find the right influencer who can promote your brand. Therefore, the only cost you incur is the cost of association with that influencer.
Due to this low cost and high target audience, the return on investment is substantial. In most cases, far better than traditional marketing.
- Subtle method of Marketing: One cannot deny the fact that people hate seeing unnecessary advertisements on social media and websites. Simple because it is interfering with their main purpose of scrolling through the website.
Therefore, such direct ways of marketing are not appreciated much by people. Even if your ads are getting enough views, people might not trust them.
Influencers resolve these problems by making content that befits your product. We have seen a lot of videos where the influencers use the product themselves and promote it. When the followers see their favorite influencer using a product, it leads to a sense of trust. So, the results are much better.
Is Influencer Marketing Really Important?
The traditional form of marketing has been quite obsolete and the results are not great either. Simply because the audience does not connect with the advertisements and the people advertising the product. This leads to a lack of trust among the buyers.
On the other hand, people are closely connected with the influencers they follow. This is because they consume their content regularly and interact with them through comments or messages. This leads to the foundation of trust between the viewers and the influencers.
Influencer marketing uses this USP of trust between the buyers and influencers. Therefore, when the influencers are promoting a brand, the audience can rely on them. The audience feels connected and believes that the influencer would be promoting a genuine product only.
Moreover, it is important to note the increasing demand for Influencer marketing. In the past few years, we have seen a lot of brands switching to influencer marketing techniques and generating tremendous revenue. Now that we are talking about the demand for Influencer marketing, some of you might be wondering about its future.
The future of influencer marketing
In the year 2021, we have realized how closely attached we are to technology. Living in an era where most of our work is done online, it becomes important that we acknowledge the importance of Influencer marketing.
Over the past few years, we’ve seen tremendous growth in terms of social media influencers. Especially in the last two years a lot of people came forward to portray their skills and gained popularity in no time.
This acceptance of influencers by the public clearly shows the increasing demand for Influencers in the market. Therefore, collaborating with such influencers can be an effective and efficient form of marketing.
In simple words, if we were to draw a graph of the usage of influencer marketing by brands in the past, it would go up only. People have started using more of YouTube and social media platforms. Thus, the supply of content on such platforms has also increased due to the rising influencers.
In fact, we now have apps that promote short videos. Apps like these encourage more people to become influencers. This depicts the state of Influencer marketing right now and its bright future.
Define Your Goals and Find the Right Influencers
As a brand, you first need to analyze your product and the goal you want to achieve. This is because brands have different goals for different products. Moreover, different products are made and promoted while keeping the different target audiences in mind. Therefore, it becomes important that you identify the target audience appropriately.
For Instance, while promoting an existing and already popular product, your priority would be to maximize the revenue over the reach. On the other hand, if you have launched a new innovative product, you would want to maximize the reach. Simply because you want the product to get recognition, the revenue will eventually follow.
Once you are done with this, you start looking for influencers who fall under a similar domain and have a good reach. For Instance, the companies that sell electronics tend to collaborate with Tech YouTubers. While brands selling apparel would look for fashion bloggers and so on.
How to Strategize Your Influencer Marketing Campaign and Measure ROI
Once you have decided your goal and chosen the influencer for promoting your brand, you have to devise a strategy. The strategy needs to be formed while keeping in mind the product as well as the target audience. Different factors can be used to evaluate the results like engagement, reach, etc. You also need to decide on a budget for marketing and you need to structure it properly. Simply because you cannot exhaust your entire marketing budget into a particular post from one influencer.
Moreover, you must keep manage and track the progress along with results that are generated through marketing. An influencer might be collaborating with different brands at a time. Therefore, you have to ensure that your brand is getting noticed and being paid enough attention to.
While you are tracking the entire marketing program, you set different parameters. It could be the reach, likes, engagement, etc. This is how you measure your return on investment.
While devising the strategy you set a certain goal for different parameters and then evaluate the results on the same parameters. This gives you a clear understanding of the goals are being met and helps you analyze the return on investment too.
What is your role as an Influencer in Influencer Marketing?
The two parties involved in Influencer marketing are the influencer and brand. While the influencer seeks to earn money, the brands look for marketing activities to generate more revenue.
If you are an influencer, your primary aim should be on maximizing your reach. If you produce quality content and ensure it reaches the audience, the engagement will eventually increase. If you already have a good reach, the brands generally come to you for collaboration.
In this case, you have to analyze different offers and collaborate with the brand that matches your niche. Moreover, it is important to note that trust is the core of this entire process. Therefore, you should collaborate with brands that are trustworthy and sell genuine products.
Influencer Outreach: Connect with the Right Influencers
The number of influencers is rising rapidly and it can sometimes be difficult to choose the one that is appropriate for your brand. This is where we as an influencer marketing agency come to make your lives easier. We
At Let’s Influence, we aim at encouraging influencer marketing. We have been working closely with all types of influencers for years, this makes us a reputed Influencer marketing agency in India.
Not only do we help brands connect with influencers. If you are an influencer looking for collaborations to earn revenue, we can help you out.
In either of the two cases, all you need to do is look upon our website and put your requirements. We assure you that we won’t disappoint you.